ASSESSMENT AND PLANNING
Utilizing the POST four-step planning practice (People, Objectives, Strategy, Technology), SMS will consult with you and your team to create a customized social media plan. Together, we can strategize and implement ways to launch pages, drive traffic and generate fans.
LAUNCH BLOG & SOCIAL NETWORKING PLATFORMS
• Working with our designer or yours, SMS will create a blog platform to link with or reside on your corporate Web site.
• SMS will provide content guidelines to ensure optimum usability and search engine optimization.
• Our team can write and populate blog and Microblogging Sites with a backlog of posts to add credibility prior to launch.
• SMS will work with you to design and implement a custom Welcome Tab on Facebook or Twitter.
CONTENT CREATION
SILVER LEVEL
• Four 200-to-400-word blog posts per month (typically one post per week)
• Four microblogs each to any two networking platforms per month (Typically, one microblog on Facebook and a ‘tweet’ similar in content on Twitter each week.)
GOLD LEVEL
Six 200-to-400-word blog posts per month
• Eight microblogs each to any two networking platforms per month (Typically, two microblogs on Facebook and two ‘tweets’ similar in content on Twitter each week.)
PLATINUM LEVEL
• Eight 200-to-400-word blog posts per month (typically two posts per week)
• Sixteen microblogs each to any two networking platforms per month (Typically, four microblogs on Facebook and four ‘tweets’ similar in content on Twitter each week.)
COMMUNITY MANAGEMENT
• Listen and monitor brand conversation on blog(s) and networking platforms, such as Facebook and twitter
• Respond and engage with target audience
• Build following of true-fans
• Escalate questions/complaints/compliments
METRICS & REPORTING
• Reports from Twitter and Facebook
• Blog analytics
• Campaign revision and refinement based on metrics